Shady Aly
Founder, WASAT Consulting
I spent eight years selling high-ticket home improvement in people's homes. Kitchen tables, basements, driveways. I know what this business looks like from the inside.
Founder, WASAT Consulting
I spent eight years selling high-ticket home improvement in people's homes. Kitchen tables, basements, driveways. I know what this business looks like from the inside.
What I kept seeing: good companies losing money they'd already earned. Leads nobody called back. Estimates nobody followed up on. Jobs that looked profitable until you did the math.
That's why I started WASAT — to help small businesses sell more, operate better, and get more out of their team.
It all starts with a free diagnostic call.
We'll look at what's going on in your business, where you're losing money, and whether I'm the right person to help you or not.
Discovery — Assessment — Implementation
Sales & Revenue · Operations & Process · Recruiting & Hiring · Management & Organizational · AI & Technology
I work with HVAC, plumbing, roofing, electrical, remodeling, restoration, solar and water treatment companies across New Jersey, New York and the tri-state.
If something in your business isn't working and you can't put your finger on why — let's talk.